Reps, not lectures. We run the objection out loud, break down where the call went sideways, and run it again. Bring your producers.
Wednesdays · 11:00 AM Central
What came up, what got lost, what worked. Members bring live situations from their own book, not hypotheticals.
One objection per session, worked properly. Price. Loyalty to the current agent. "Send me something in writing." "I need to talk to my spouse." We say the words out loud until they're usable.
You take the producer seat, someone takes the customer seat, and it gets uncomfortable. That's the point — better here than at the kitchen table.
Bring a call you lost. We'll find the moment it turned and what you could have said instead.
Every session ends with a single change to make that week. Not a reading list.
The Lab is run by the people on my team who do this daily. That's deliberate — it keeps the material honest, and it means the training doesn't stop when I'm working with an owner one on one.
Membership covers your seat and your team's. Training that only reaches the owner doesn't change what happens on the phone.
Sessions land in the on-demand library, indexed by objection and topic. A producer starting Monday can work through the archive instead of waiting for the next live call.
No cohort, no start date, no catching up. Show up the weeks you can.
Every Lab session, recorded and sorted. Plus the walkthroughs that don't fit a live format — onboarding a producer, running a comp conversation, structuring a review.
The archive builds from launch — every weekly session lands here, so the shelf gets deeper every week you're a member.
No card today. Founding pricing held until enrollment opens.